How to best handle sensitive information during data collection?
How to best handle sensitive information during data collection?
What is data collection?
Data collection happens when you gather and analyze valuable information (e.g., names, email addresses, customer feedback , and website analytics) from a variety of sources to build compelling marketing campaigns, learn more about your customers, or create financial budgets.
Effective data collection can help you solve a problem, of course, but it can also measure brand awareness, identify trends, and spark new ideas.
Primary data-collection methods
When the party conducting the research (whether that’s a person or an organization) collects data, it’s considered primary data, as opposed to secondary data, which an external source collects and references.
Some of the primary data-collection methods covered below are quantitative, dealing with countable data. Others are qualitative, meaning that they consider factors other than numerical values. Generally, questionnaires, surveys...