24x7offshoring

What is your strategy for minimizing non-response bias? BIAS Have you ever looked at audience data and thought that it doesn't seem completely real or accurate? It could be the result of bias in the data. Bias in the data generates results that are not fully representative of the audience you are researching. It can happen intentionally or unintentionally, and is something you should take into account in your planning and strategy. Before we continue, you might want to read this couple of articles about  how we use and enrich our data sources in Audiense , and  data restrictions and how it works in the real world . An example of data bias can be found in demographic and socioeconomic data. India's population is made up of  52% men and 48% women . If we talk about social data, to begin with, Internet penetration in the population is  49% . And looking at India's population in Facebook Insights, we see that the gender split is 76% men and 24% women! So wh...