Mobile Apps Localization



The act of modifying and enhancing an app to appeal to a geographically particular target market is known as app localization. You want to make sure your software is just as enticing and simple to use outside of your nation as it is inside.Localization (l10n) is the process of customizing your app to work in other languages other than the default. Localization can include different spoken variations and dialects of the same language, which are referred to as locales.

Locales are a combination of the language and the country it’s spoken in. Think of English spoken in the United States versus Canada or the United Kingdom; or Spanish spoken in Spain, Mexico, and Argentina. Locales are most often named using two letters indicating the language, followed by two letters indicating the country. For example:

en_US: English — United States

en_CA: English — Canada

en_UK: English — United Kingdom

Sometimes only the language code is used if the language isn’t typically spoken in more than one country. For example:

fi: Finnish

lt: Lithuanian

tr: Turkish

Why Mobile App Localization?

According to Statista, the number of mobile phone users in 2017 in the US is estimated around 237.72 million, while the number of mobile phone users worldwide is 4.93 billion. Another study by App Annie found that the time spent in mobile apps, as well as the revenue made from China drastically, exceeds that from all the other countries, followed by India and then the United States coming in third.

Meanwhile, 50% of the countries within the top 10 for downloads and revenue in the iOS App Store, as well as 80% of the countries within the top five for downloads and revenue in Google Play, are non-English speaking countries from Europe and East Asia. Globally, 41% of total app revenue came from Asia, while North America only generated 31% and Europe 23%.

This shows that while making your app in English might be enough in many cases to gain exposure to a worldwide audience, you won’t be tapping into huge markets that are mostly non-English speaking. Mobile App Localization helps you customize your app based on different demographics, attracting new audiences, and opening new doors for you that you didn’t even know existed, boosting your overall growth in terms of MAU and revenue.

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